In 2024, digital retail media advertising spending in the United Kingdom amounted to * British pounds, put of which Amazon accounted for * and other players for * pounds. The total figure is expected to increase to more than *** pounds by the end of 2028.
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IAB UK. (October 24, 2024). Digital retail media advertising spending in the United Kingdom (UK) from 2022 to 2028 (in million GBP) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/1370352/digtial-retail-media-advertising-spending-uk/
IAB UK. "Digital retail media advertising spending in the United Kingdom (UK) from 2022 to 2028 (in million GBP)." Chart. October 24, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/1370352/digtial-retail-media-advertising-spending-uk/
IAB UK. (2024). Digital retail media advertising spending in the United Kingdom (UK) from 2022 to 2028 (in million GBP). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/1370352/digtial-retail-media-advertising-spending-uk/
IAB UK. "Digital Retail Media Advertising Spending in The United Kingdom (Uk) from 2022 to 2028 (in Million Gbp)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Oct 2024, /statistics/1370352/digtial-retail-media-advertising-spending-uk/
IAB UK, Digital retail media advertising spending in the United Kingdom (UK) from 2022 to 2028 (in million GBP) ÌÇÐÄÆÆ½â°æ, /statistics/1370352/digtial-retail-media-advertising-spending-uk/ (last visited July 27, 2026)
Digital retail media advertising spending in the United Kingdom (UK) from 2022 to 2028 (in million GBP) [Graph], IAB UK, October 24, 2024. [Online]. Available: /statistics/1370352/digtial-retail-media-advertising-spending-uk/