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Tools used to measure content marketing performance worldwide as of November 2022

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Source

Release date

February 2023

Region

Worldwide, United States

Survey time period

November 2022

Number of respondents

1,554 respondents

Special properties

84% of responding marketers were U.S.-based

Method of interview

Online survey

Supplementary notes

The respondents were derived across various roles, industries, company types and geographic location. B2B technology companies comprised 32.5 percent of respondents, while B2C ones - 41.1 percent.

Citation formats

Tools used to measure content marketing performance worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 15, 2023
During a November 2022 survey carried out among professionals involved in content marketing, around ** percent stated that they used Google Analytics to measure the performance of their content marketing activities; ** percent said that they used Adobe Analytics for this purpose. Parse.ly came third as the most used measure tool - with ** percent of content marketers relying on it.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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