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Leading methods for measuring direct mail's responses according to marketers in Canada and the United States as of February 2026

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Source

Release date

February 2026

Region

Canada, United States

Survey time period

as of February 12, 2026

Number of respondents

250 respondents

Special properties

among senior marketing and operations leaders

Supplementary notes

The source does not specify the survey type or date; the date given is the release date.

Multiple answers were possible.

Citation formats

Top methods for measuring responses to direct mail in Canada and the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 9, 2026

During a survey among senior marketing and operations leaders in the United States and Canada published in February 2026, approximately ** percent of respondents included social media engagement among their methods for measuring direct mail's responses. Specific customer activities (like purchases within a 1-month window after receiving mail) and personalized URLs followed, mentioned by ** and ** percent of the participants, respectively.

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Statistics on " Direct mail advertising and marketing in the United States "

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Other statistics that may interest you Direct mail advertising and marketing in the United States

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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