| Characteristic | Clothing | Cosmetics | Nutritional supplements and diet products | Fitness related products | Jewelry and fashion accessories | Shoes and bags | Books | Consumer electronics and gadgets | Household items and furniture | Pet products and accessories | Others |
|---|---|---|---|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
India
Survey time period
May 11 to 31, 2023
Number of respondents
14,739 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original question: What type of product have you purchased because it was endorsed by an influencer?
The survey question had 6,439 female and 8,246 male respondents.
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