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What beauty and personal care content have you seen recently on video platforms and social media?

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Source

Release date

July 2023

Region

Germany

Survey time period

June 30 to July 10, 2023

Number of respondents

952 respondents

Age group

16-80 years old

Special properties

Women who use color cosmetics or facial care products and social media

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Consumption of beauty content on social media among women in Germany in 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 18, 2024

In 2023, around a of women in Germany stated that they had recently watched make-up tutorials on social media or other video platforms. Other popular forms of content included hairstyle tutorials and skincare routines. Other trends such as pan the palette were less popular among the respondents.

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Color cosmetics in the U.S.Cosmetics industry in the U.S.Men's shaving in the U.S. - statistics & factsCosmetics industryU.S. skin care market
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