figures refer to the share of internet users that use each platform each month; multiple answers possible; YouTube was not included as an answer option
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Social media platforms with the highest user activity in Japan Q2 2025
The messaging app LINE was used by **** percent of internet users in Japan during the second quarter of 2025. LINE was the most used social media service, ahead of X, Instagram, and TikTok.
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DataReportal, & We Are Social, & Meltwater. (November 5, 2025). Most used social media platforms in Japan as of 2nd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/684192/japan-most-active-social-media-platforms/
DataReportal, und We Are Social, und Meltwater. "Most used social media platforms in Japan as of 2nd quarter 2025." Chart. November 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/684192/japan-most-active-social-media-platforms/
DataReportal, We Are Social, Meltwater. (2025). Most used social media platforms in Japan as of 2nd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/684192/japan-most-active-social-media-platforms/
DataReportal, and We Are Social, and Meltwater. "Most Used Social Media Platforms in Japan as of 2nd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2025, /statistics/684192/japan-most-active-social-media-platforms/
DataReportal & We Are Social & Meltwater, Most used social media platforms in Japan as of 2nd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/684192/japan-most-active-social-media-platforms/ (last visited July 20, 2026)
Most used social media platforms in Japan as of 2nd quarter 2025 [Graph], DataReportal, & We Are Social, & Meltwater, November 5, 2025. [Online]. Available: /statistics/684192/japan-most-active-social-media-platforms/
