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The number of social media users in Japan was estimated at approximately **** million in 2024. It was projected to increase to almost ** million users by 2029.

Leading social networking services

°Õ³ó±ðÌýmost commonly used social media in Japan are the messaging app LINE, YouTube, Instagram, X (formerly known as Twitter), TikTok, and Facebook. LINE was developed by a Japanese subsidiary of the South Korean internet search engine provider Naver as a response to the Great East Japan Earthquake in 2011. While the traditional telecommunication infrastructure was damaged, people were able to connect with loved ones via social media and could stay informed about the most recent news. These possibilities generated a boost for social media in Japan, not only for LINE, but for Twitter and Facebook as well.

Usage today

Social media plays an important role today in how people in Japan communicate with each other. °Õ³ó±ðÌýaverage time people spend using social media per weekday has increased significantly in recent years. According to one survey, communication with already existing acquaintances is the most common reason for using social media in Japan. Due to their nearly ubiquitous presence in the daily lives of people, social media services are also an important information tool for government institutions or companies that want to get their messages across to citizens and customers.