In 2025, * billion Colombian pesos were invested in influencer advertising in Colombia. A year earlier, the corresponding expenditure stood at * billion pesos, representing an annual increase of over ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Colombia. (February 16, 2026). Influencer advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1346557/influencer-advertising-spending-colombia/
IAB Colombia. "Influencer advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos)." Chart. February 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1346557/influencer-advertising-spending-colombia/
IAB Colombia. (2026). Influencer advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1346557/influencer-advertising-spending-colombia/
IAB Colombia. "Influencer Advertising Spending in Colombia from 2020 to 2025 (in Billion Colombian Pesos)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Feb 2026, /statistics/1346557/influencer-advertising-spending-colombia/
IAB Colombia, Influencer advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos) ÌÇÐÄÆƽâ°æ, /statistics/1346557/influencer-advertising-spending-colombia/ (last visited July 21, 2026)
Influencer advertising spending in Colombia from 2020 to 2025 (in billion Colombian pesos) [Graph], IAB Colombia, February 16, 2026. [Online]. Available: /statistics/1346557/influencer-advertising-spending-colombia/
