The analysis is based on the advertising resources of Meta, Google, LinkedIn, Snap, and Twitter.
The source specifies that social media users may not represent unique individuals due to duplicate and fake accounts, different research dates, and differences in census data vs. resident populations.
Citation formats
Potential social media ad reach in Lithuania 2025, by platform
As of January 2025, advertisements on YouTube could reach **** percent of the total population in Lithuania. In terms of the number of people who could be reached with ads, this exceeded *** million individuals nationwide. Facebook came in second, with a potential advertising reach of **** percent of the country's population.
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal, und We Are Social, und Meltwater. "Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2025." Chart. March 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal, We Are Social, Meltwater. (2025). Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal, and We Are Social, and Meltwater. "Share of Population Potentially Reachable by Ads on Leading Social Media Platforms in Lithuania as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2025, /statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal & We Are Social & Meltwater, Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1373041/lithuania-social-media-ad-reach-by-platform/ (last visited July 25, 2026)
Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2025 [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: /statistics/1373041/lithuania-social-media-ad-reach-by-platform/
