The data draws from advertising resources of Meta, Google, LinkedIn, Snap, and Twitter.
The source specifies that social media users may not represent unique individuals due to duplicate and fake accounts as well as different research dates.
Citation formats
Potential social media ad audience in Lithuania 2025, by platform
Most social media users who could potentially be reached by advertisers in Lithuania were found on YouTube as of January 2025. More specifically, the number of YouTube's addressable advertising audience stood at **** million users. Facebook followed with **** million people who could be reached by advertising. In terms of potential advertising reach, this meant that Facebook ads could reach around ** percent of the country's population.
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal, und We Are Social, und Meltwater. "Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2025 (in millions)." Chart. March 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal, We Are Social, Meltwater. (2025). Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal, and We Are Social, and Meltwater. "Number of People Who Can Be Reached with Ads on Major Social Media Platforms in Lithuania as of January 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Mar 2025, /statistics/1372987/lithuania-social-media-ad-audience-by-platform/
DataReportal & We Are Social & Meltwater, Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1372987/lithuania-social-media-ad-audience-by-platform/ (last visited July 24, 2026)
Number of people who can be reached with ads on major social media platforms in Lithuania as of January 2025 (in millions) [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: /statistics/1372987/lithuania-social-media-ad-audience-by-platform/
