Key insights
- Average annual expenditure on shaving needs per consumer unit in the U.S.
- USD

Detailed statistics
U.S. household expenditure on shaving needs 2007-2022
- Revenue of the shaving market in the United States
- bn USD

Detailed statistics
Revenue of the shaving beauty & personal care industry in the United States 2018-2031
- Revenue of the beauty & personal care market in the United States
- bn USD

Detailed statistics
Revenue in the beauty & personal care market in the United States 2018-2031
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Current statistics on this topic
Recommended statistics
Global market overview
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Beauty and personal care market value worldwide 2018-2030, by segment

Beauty and personal care market value worldwide 2018-2030, by segment
Beauty and personal care market value worldwide from 2018 to 2030, by segment (in billion U.S. dollars)
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Revenue of the shaving beauty & personal care industry worldwide 2018-2031

Revenue of the shaving beauty & personal care industry worldwide 2018-2031
Revenue of the shaving beauty & personal care industry worldwide from 2018 to 2031 (in billion U.S. dollars)
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Revenue change of the shaving market worldwide 2019-2031

Revenue change of the shaving market worldwide 2019-2031
Revenue change of the shaving market worldwide from 2019 to 2031
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Average revenue per capita of the shaving market worldwide 2018-2031

Average revenue per capita of the shaving market worldwide 2018-2031
Average revenue per capita of the shaving market worldwide from 2018 to 2031 (in U.S. dollars)
U.S. market
7
- Revenue in the beauty & personal care market in the United States 2018-2031
- Revenue of the shaving beauty & personal care industry in the United States 2018-2031
- Health and personal care store monthly sales in the U.S. 2017-2024
- Dollar sales of personal care products in U.S. C-stores 2025, by product type
- U.S. shaving lotion and men's fragrances unit sales by type 2025
- U.S. shaving lotion and men's fragrance dollar sales by type 2025
- Average price of men's fragrance products in the U.S. 2025, by type
U.S. market
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Revenue in the beauty & personal care market in the United States 2018-2031

Revenue in the beauty & personal care market in the United States 2018-2031
Revenue in the beauty & personal care market in the United States from 2018 to 2031 (in billion U.S. dollars)
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Revenue of the shaving beauty & personal care industry in the United States 2018-2031

Revenue of the shaving beauty & personal care industry in the United States 2018-2031
Revenue of the shaving beauty & personal care industry in the United States from 2018 to 2031 (in billion U.S. dollars)
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Health and personal care store monthly sales in the U.S. 2017-2024

Health and personal care store monthly sales in the U.S. 2017-2024
Monthly retail sales of health and personal care stores in the United States from January 2017 to November 2024 (in million U.S. dollars)
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Dollar sales of personal care products in U.S. C-stores 2025, by product type

Dollar sales of personal care products in U.S. C-stores 2025, by product type
Dollar sales of personal care products in U.S. convenience stores (C-stores) in 2025, by product type (in million U.S. dollars)
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U.S. shaving lotion and men's fragrances unit sales by type 2025

U.S. shaving lotion and men's fragrances unit sales by type 2025
Shaving lotion and men's fragrance unit sales in the United States in 2025, by type (in million units)
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U.S. shaving lotion and men's fragrance dollar sales by type 2025

U.S. shaving lotion and men's fragrance dollar sales by type 2025
Shaving lotion and men's fragrance dollar sales in the United States in 2025, by type (in million U.S. dollars)
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Average price of men's fragrance products in the U.S. 2025, by type

Average price of men's fragrance products in the U.S. 2025, by type
Average price per unit of men's fragrance products in the United States in 2025, by product category (in U.S. dollars)
Consumer behavior
6
- Leading destinations for personal care purchases among men in the U.S. 2022
- Most purchased beauty products among men in the U.S. 2022, by product category
- Most purchased personal care and shaving products among men in the U.S. 2022
- U.S. household expenditure on shaving needs 2007-2022
- U.S. household expenditure on cosmetics, perfume and bath products 2010-2024
- Attitudes towards shavers & razors among men in the United States 2025
Consumer behavior
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Leading destinations for personal care purchases among men in the U.S. 2022

Leading destinations for personal care purchases among men in the U.S. 2022
Leading destinations for personal care purchases among men in the United States in 2022
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Most purchased beauty products among men in the U.S. 2022, by product category

Most purchased beauty products among men in the U.S. 2022, by product category
Most purchased beauty and personal care products among male consumers in the United States in 2022, by product category
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Most purchased personal care and shaving products among men in the U.S. 2022

Most purchased personal care and shaving products among men in the U.S. 2022
Most purchased personal care and shaving products among male consumers in the United States in 2022
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U.S. household expenditure on shaving needs 2007-2022

U.S. household expenditure on shaving needs 2007-2022
Average annual expenditure on shaving needs per consumer unit in the United States from 2007 to 2022 (in U.S. dollars)
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U.S. household expenditure on cosmetics, perfume and bath products 2010-2024

U.S. household expenditure on cosmetics, perfume and bath products 2010-2024
Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2010 to 2024 (in U.S. dollars)
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Attitudes towards shavers & razors among men in the United States 2025

Attitudes towards shavers & razors among men in the United States 2025
Attitudes towards shavers & razors among men in the United States in 2025
Leading brands
7
- Brand value of the leading FMCG brands worldwide 2025
- Brand value of the leading personal care brands worldwide 2026
- Most popular skincare and cosmetics brands among men in the U.S. Q1 2026
- Most well-known shavers & razors brands in the United States 2025
- Loyalty to shavers & razors among men in the U.S. 2025, by brand
- Gillette brand profile in the United States 2025
- Global brand value of Gillette from 2016 to 2025
Leading brands
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Brand value of the leading FMCG brands worldwide 2025

Brand value of the leading FMCG brands worldwide 2025
Brand value of the leading FMCG brands worldwide in 2025 (in million U.S. dollars)
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Brand value of the leading personal care brands worldwide 2026

Brand value of the leading personal care brands worldwide 2026
Brand value of the leading personal care brands worldwide in 2026 (in million U.S. dollars)
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Most popular skincare and cosmetics brands among men in the U.S. Q1 2026

Most popular skincare and cosmetics brands among men in the U.S. Q1 2026
Most popular skincare and cosmetics brands among men in the United States in the 1st quarter of 2026
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Most well-known shavers & razors brands in the United States 2025

Most well-known shavers & razors brands in the United States 2025
Leading shavers & razors brands ranked by brand awareness in the United States in 2025
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Loyalty to shavers & razors among men in the U.S. 2025, by brand

Loyalty to shavers & razors among men in the U.S. 2025, by brand
Shavers & razors loyalty among men in the United States in 2025, by brand
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Gillette brand profile in the United States 2025

Gillette brand profile in the United States 2025
Gillette brand awareness, usage, popularity, loyalty, and buzz among shaver & razor users in the United States in 2025
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Global brand value of Gillette from 2016 to 2025

Global brand value of Gillette from 2016 to 2025
Brand value of Gillette worldwide from 2016 to 2025 (in million U.S. dollars)
Key company's financial data
8
- Procter & Gamble (P&G) revenue 2012-2025
- Procter & Gamble's net sales worldwide 2014-2025, by business segment
- Panasonic's revenue 2009-2024
- Panasonic Holdings' sales FY 2025, by segment
- Reckitt Benckiser revenue 2010-2025
- Net revenue of Reckitt Benckiser worldwide 2025, by category
- Unilever: beauty & wellbeing segment quarterly sales growth globally 2024
- Unilever: personal care segment quarterly sales growth globally 2024
Key company's financial data
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Procter & Gamble (P&G) revenue 2012-2025

Procter & Gamble (P&G) revenue 2012-2025
Revenue of Procter & Gamble (P&G) from 2012 to 2025 (in billion U.S. dollars)
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Procter & Gamble's net sales worldwide 2014-2025, by business segment

Procter & Gamble's net sales worldwide 2014-2025, by business segment
Procter & Gamble's net sales worldwide from 2014 to 2025, by business segment (in million U.S. dollars)
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Panasonic's revenue 2009-2024

Panasonic's revenue 2009-2024
Panasonic's net sales from FY 2009 to FY 2024 (in billion U.S. dollars)
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Panasonic Holdings' sales FY 2025, by segment

Panasonic Holdings' sales FY 2025, by segment
Sales of Panasonic Holdings Corporation in fiscal year 2025, by segment (in billion Japanese yen)
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Reckitt Benckiser revenue 2010-2025

Reckitt Benckiser revenue 2010-2025
Revenue of Reckitt Benckiser from 2010 to 2025 (in million British pounds)
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Net revenue of Reckitt Benckiser worldwide 2025, by category

Net revenue of Reckitt Benckiser worldwide 2025, by category
Net revenue of Reckitt Benckiser worldwide in 2025, by category (in million British pounds)
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Unilever: beauty & wellbeing segment quarterly sales growth globally 2024

Unilever: beauty & wellbeing segment quarterly sales growth globally 2024
Quarterly sales growth of Unilever's beauty & wellbeing segment worldwide in 2024
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Unilever: personal care segment quarterly sales growth globally 2024

Unilever: personal care segment quarterly sales growth globally 2024
Quarterly sales growth of Unilever's personal care segment worldwide in 2024
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