| Characteristic | Very interested, I am eager to learn more | Quite interested, I will pay attention to ad content when it is interesting | Neutral, I value the ad content regardless of whether it is AI-generated | Unease, I am skeptical and distrustful of AI-generated content | Totally not interested, I don't like nor trust any AI-generated ads |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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August 2024
China
2024
1,800 respondents
18 years and older
Online survey
The survey covered consumers who had interacted with online ads from industries within the past three months. The six product or service categories included consumer goods, financial products, educational products, SMCGs, gaming products, and online services. 600 respondents, made a purchase, achieving the ad’s conversion objective.Â
AI-generated ads (artificial intelligence-generated advertisements) refer to images, videos, and other ad content that are not manually created but are automatically generated using AI.
The total percentage may not sum up to 100 due to the rounding by the original source.
