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Consumers that favored disclosure of AI usage in advertising by brands in India in 2024

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Source

In cooperation with
Release date

June 2024

Region

Worldwide, India

Survey time period

January 2024

Number of respondents

500 to 2,040

Age group

18 years and older

Special properties

Global survey across 17 markets.

Method of interview

Online survey

Supplementary notes

Survey question: "Do you think a brand should or should not disclose the use of artificial intelligence (AI) in each of the following circumstances? (Showing only responses for "Yes, brand should disclose they have used AI for this" "

The source stated that the sample used in India was urban representative instead of nationally.

Citation formats

Opinion on transparency of AI-generated ads India 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 28, 2024

According to a global survey conducted in 2024 on AI adoption in advertising and marketing practices, over ** percent of respondents in India believed that brands should disclose if an ad has been created using AI, especially if it uses a virtual ambassador. Ads that used AI to generate product images were the next highest-voted circumstance where Indian consumers demanded transparency. Overall, most Indian consumers seemed comfortable encountering AI-generated ads.

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