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Consumer support to brands using artificial intelligence (AI) for selected activities in the United States as of March 2024, by gender

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Sources

Release date

March 2024

Region

United States

Survey time period

March 6, 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online Access Panel

Supplementary notes

The source did not define each generation span.

Citation formats

Support for brands using AI for selected activities in the U.S. 2024, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 24, 2024

During a March 2024 survey among adults in the United States, ** percent of responding men expressed support for brands using artificial intelligence (AI) to create advertisements or content. Among women, the share stood at ** percent. Meanwhile, ** percent of men approved of brands using AI to design products or services, whereas ** percent of female interviewees agreed.

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Topics

Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence (AI) in e-commerce
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