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Number of ads blocked by Google from 2016 to 2025 (in billions)

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Source

Release date

April 2026

Region

Worldwide

Survey time period

2016 to 2025

Supplementary notes

Figures preceding 2025 were retrieved from earlier reports.

Citation formats

Number of ads blocked by Google 2016-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 4, 2026

In 2025, Google removed approximately 8.3 billion ads that violated its various policies. The number peaked in 2024 at over nine billion.

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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