The original question was phrased by the source as follows: "To what extent do you agree/disagree with the following statements? If I am getting an online service for free eg. News articles, games, social media, I need to give away personal / private information in return"
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UK: personal data sharing in return for online services 2023, by gender
A February 2023 survey in the United Kingdom (UK) found that around a quarter of men somewhat agreed that they should give away personal data in return for free online services. Additionally, nearly ** percent of women said they would not share their private information for free services, like news articles, games, and social media.
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Nano Interactive. (April 28, 2023). Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1384933/uk-personal-data-share-in-return-online-services-by-gender/
Nano Interactive. "Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023, by gender." Chart. April 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1384933/uk-personal-data-share-in-return-online-services-by-gender/
Nano Interactive. (2023). Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1384933/uk-personal-data-share-in-return-online-services-by-gender/
Nano Interactive. "Share of Users in The United Kingdom (Uk) Willing to Give Away Personal Information in Return for Online Services as of February 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2023, /statistics/1384933/uk-personal-data-share-in-return-online-services-by-gender/
Nano Interactive, Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1384933/uk-personal-data-share-in-return-online-services-by-gender/ (last visited July 23, 2026)
Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023, by gender [Graph], Nano Interactive, April 28, 2023. [Online]. Available: /statistics/1384933/uk-personal-data-share-in-return-online-services-by-gender/
