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Share of consumers who believe companies should support black-owned brands in the United States 2021, by generation

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Source

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Release date

November 2021

Region

United States

Survey time period

October 2021

Number of respondents

999 respondents

Special properties

U.S. consumers

Citation formats

Consumers that believe companies should support black-owned brands in the U.S. 2021

Published by
F. Watty,
Mar 14, 2022
Just under half of consumers in the U.S. in 2021 believed that companies should support black-owned brands. Generation Z believed the most strongly in this statement, with ** percent agreeing. Gen X offered the least support, at only ** percent.
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