The source notes that the data is for the branded stores and websites of each retailer. In-store figures were retrieved in December 15, 2022 by Placer AI and digital visitor figures were fetched by Comscore in January 13, 2023.
Citation formats
In-store and digital visitors of selected retailers in the U.S. as of November 2022
In November 2022, Walmart had the largest number of both in-store and digital visitors in the United States. The hypermarket retailing giant had about 212.6 million unique in-store visitors and 140.6 million digital visitors that month. Target ranked second in the list in terms of both in-store and digital visitors, with 119 million and 78.2 million, respectively.
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eMarketer. (March 16, 2023). Number of in-store and digital visitors of selected retailers in the United States in November 2022 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1374791/in-store-vs-digital-visitors-of-retailers-us/
eMarketer. "Number of in-store and digital visitors of selected retailers in the United States in November 2022 (in millions)." Chart. March 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1374791/in-store-vs-digital-visitors-of-retailers-us/
eMarketer. (2023). Number of in-store and digital visitors of selected retailers in the United States in November 2022 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1374791/in-store-vs-digital-visitors-of-retailers-us/
eMarketer. "Number of In-store and Digital Visitors of Selected Retailers in The United States in November 2022 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2023, /statistics/1374791/in-store-vs-digital-visitors-of-retailers-us/
eMarketer, Number of in-store and digital visitors of selected retailers in the United States in November 2022 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1374791/in-store-vs-digital-visitors-of-retailers-us/ (last visited July 31, 2026)
Number of in-store and digital visitors of selected retailers in the United States in November 2022 (in millions) [Graph], eMarketer, March 16, 2023. [Online]. Available: /statistics/1374791/in-store-vs-digital-visitors-of-retailers-us/
