According to a survey conducted in 2024, about ** percent of Gen Z consumers in the United States learned about new brands and trends from the online video platform YouTube. Around **** of those surveyed shared they learned new information about brands and products through word-of-mouth recommendations.
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Vogue Business. (March 7, 2024). Where Gen Z most often learn about new brands, products, services, and experiences in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1612010/sources-of-new-brand-information-for-us-gen-z/
Vogue Business. "Where Gen Z most often learn about new brands, products, services, and experiences in the United States in 2024." Chart. March 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1612010/sources-of-new-brand-information-for-us-gen-z/
Vogue Business. (2024). Where Gen Z most often learn about new brands, products, services, and experiences in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1612010/sources-of-new-brand-information-for-us-gen-z/
Vogue Business. "Where Gen Z Most Often Learn about New Brands, Products, Services, and Experiences in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Mar 2024, /statistics/1612010/sources-of-new-brand-information-for-us-gen-z/
Vogue Business, Where Gen Z most often learn about new brands, products, services, and experiences in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612010/sources-of-new-brand-information-for-us-gen-z/ (last visited July 31, 2026)
Where Gen Z most often learn about new brands, products, services, and experiences in the United States in 2024 [Graph], Vogue Business, March 7, 2024. [Online]. Available: /statistics/1612010/sources-of-new-brand-information-for-us-gen-z/
