T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Very important | Moderately important | Slightly important |
|---|---|---|---|
| Natural ingredients | 45% | 32% | 15% |
| Natural flavors | 37% | 38% | 17% |
| Without artificial coloring | 44% | 31% | 15% |
| Non-GMO | 43% | 30% | 16% |
| No artificial flavors | 42% | 33% | 16% |
| Caffeine-free | 23% | 32% | 25% |
| Gluten-free | 19% | 32% | 26% |
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Source
Source
Release date
October 2014
More information
Region
Worldwide
Survey time period
2014
Number of respondents
30,000*
Special properties
people who consider the healthy aspect of foods between very and slightly important; the number of respondents does not correspond to the total sample
Method of interview
Online survey
Supplementary notes
* Consumers from 60 countries.
The source provides no information regarding multiple response options.
The source does not specify the date of the survey further.
The source does not indicate the number of respondents per country.
The source stated: "Assessment of the importance of the healthy aspect (of foods) as strong, moderate, or slight."
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