people who consider the healthy aspect of foods between very and slightly important; the number of respondents does not correspond to the total sample*
Method of interview
Online survey
Supplementary notes
* Consumers from 60 countries. The source provides no information regarding multiple response options. The source does not specify the date of the survey further. The source does not indicate the number of respondents per country.
The source stated: "Assessment of the importance of the healthy aspect (of foods) as strong, moderate, or slight."
Citation formats
Answers on the importance of consuming fair trade foods worldwide 2014
This chart represents the distribution of responses regarding the importance given to the environmentally friendly or sustainable development aspect of foods consumed as snacks worldwide in 2014. It shows that consuming a product from organic farming is moderately important for less than 40 percent of the respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Nielsen. (October 3, 2014). Opinion on the degree of importance of consuming environmentally friendly products worldwide in 2014 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1638981/importance-consumption-fair-trade-environmentally-friendly-foods-in-the-world/
Nielsen. "Opinion on the degree of importance of consuming environmentally friendly products worldwide in 2014." Chart. October 3, 2014. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1638981/importance-consumption-fair-trade-environmentally-friendly-foods-in-the-world/
Nielsen. (2014). Opinion on the degree of importance of consuming environmentally friendly products worldwide in 2014. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1638981/importance-consumption-fair-trade-environmentally-friendly-foods-in-the-world/
Nielsen. "Opinion on The Degree of Importance of Consuming Environmentally Friendly Products Worldwide in 2014." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Oct 2014, /statistics/1638981/importance-consumption-fair-trade-environmentally-friendly-foods-in-the-world/
Nielsen, Opinion on the degree of importance of consuming environmentally friendly products worldwide in 2014 ÌÇÐÄÆÆ½â°æ, /statistics/1638981/importance-consumption-fair-trade-environmentally-friendly-foods-in-the-world/ (last visited August 03, 2026)
Opinion on the degree of importance of consuming environmentally friendly products worldwide in 2014 [Graph], Nielsen, October 3, 2014. [Online]. Available: /statistics/1638981/importance-consumption-fair-trade-environmentally-friendly-foods-in-the-world/