A global 2024 survey shows for their most recent purchase, roughly ** or more of frequent electronics shoppers across different categories and countries chose a brand they had not bought from in the past year. In the U.S. and UK, around ** percent of consumers bought storage devices from a brand they had not purchased before. In Japan, over **** of purchases were of mobile phones.Â
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Criteo. (August 26, 2024). Share of shoppers who were new to a brand in the consumer electronics sector worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1621591/worldwide-shoppers-trying-new-electronics-brand/
Criteo. "Share of shoppers who were new to a brand in the consumer electronics sector worldwide in 2024." Chart. August 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1621591/worldwide-shoppers-trying-new-electronics-brand/
Criteo. (2024). Share of shoppers who were new to a brand in the consumer electronics sector worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1621591/worldwide-shoppers-trying-new-electronics-brand/
Criteo. "Share of Shoppers Who Were New to a Brand in The Consumer Electronics Sector Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Aug 2024, /statistics/1621591/worldwide-shoppers-trying-new-electronics-brand/
Criteo, Share of shoppers who were new to a brand in the consumer electronics sector worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1621591/worldwide-shoppers-trying-new-electronics-brand/ (last visited July 27, 2026)
Share of shoppers who were new to a brand in the consumer electronics sector worldwide in 2024 [Graph], Criteo, August 26, 2024. [Online]. Available: /statistics/1621591/worldwide-shoppers-trying-new-electronics-brand/
