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In 2025, a considerable share of consumers in the United States intended to look for ways to save money when buying products and gifts during the Christmas season, due to the impact of inflation. Notably, about ** percent of surveyed U.S. shoppers said they would look for sales more than usual, while about ** percent said they would buy less expensive gifts this time around. One in  respondents said they would not change how they shopped for the holidays. 

Inflation across the globe

The ripple effect of COVID-19, the Russian invasion of Ukraine, as well as other contributing factors, had been felt all over the world in 2022 and 2023. In the United States, for example, the average price of a basket of goods went up by some percent in 2022, a considerable jump compared to previously measured annual inflation rates, although by 2024 inflation had fallen back in line with historical averages. In similar fashion, the European Union contended with an inflation increase of over **** percent at its peak.

”This used to be cheaper”

It comes to no surprise that a sudden and lingering spike in consumer goods prices leads to changes in consumer spending and behavior. From making changes to how much one spends on non-essential goods to being extra mindful when browsing in-store, the average shopper remains, and is likely to remain, concerned about rising prices and their ability to purchase goods for the foreseeable future.