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Categories in which consumers were most likely to switch brands in China in 2024

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Source

Release date

January 2025

Region

China

Survey time period

September to October 2024

Number of respondents

3,069 respondents

Age group

18 years and older

Citation formats

Categories in which consumers were most likely to switch brands in China in 2024

Published by
F. Watty,
Aug 12, 2025

In 2024, only around **** percent of people said that they would switch the brand of toys and books that they were buying. The category in which consumers in China were most likely to switch brands was clothing. 

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Topics

Brands in IndiaLuxury goods market in IndiaAdvertising industry in IndiaDigital advertising in IndiaDigital marketing in India
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