people who consider the healthy aspect of foods between very and slightly important; the number of respondents does not correspond to the total sample*
Method of interview
Online survey
Supplementary notes
* Consumers from 60 countries. The source provides no information regarding multiple response options. The source does not specify the date of the survey further. The source does not indicate the number of respondents per country.
The source stated: "Assessment of the importance of the healthy aspect (of foods) as strong, moderate, or slight."
Citation formats
Importance of consuming nutrient-rich foods worldwide 2014
This chart represents the distribution of responses regarding the importance given to the enriched aspect of foods consumed with beneficial health components, such as plant fibers and proteins, in the context of snacking worldwide in 2014. It shows that containing whole wheat, a high protein content, or fiber in food products is moderately important for less than 40 percent of the respondents.
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Nielsen. (October 3, 2014). Responses on the degree of importance of consuming products rich in beneficial nutritional intakes for health worldwide in 2014 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1638980/importance-consumption-fiber-protein-enriched-foods-in-the-world/
Nielsen. "Responses on the degree of importance of consuming products rich in beneficial nutritional intakes for health worldwide in 2014." Chart. October 3, 2014. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1638980/importance-consumption-fiber-protein-enriched-foods-in-the-world/
Nielsen. (2014). Responses on the degree of importance of consuming products rich in beneficial nutritional intakes for health worldwide in 2014. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1638980/importance-consumption-fiber-protein-enriched-foods-in-the-world/
Nielsen. "Responses on The Degree of Importance of Consuming Products Rich in Beneficial Nutritional Intakes for Health Worldwide in 2014." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Oct 2014, /statistics/1638980/importance-consumption-fiber-protein-enriched-foods-in-the-world/
Nielsen, Responses on the degree of importance of consuming products rich in beneficial nutritional intakes for health worldwide in 2014 ÌÇÐÄÆÆ½â°æ, /statistics/1638980/importance-consumption-fiber-protein-enriched-foods-in-the-world/ (last visited August 03, 2026)
Responses on the degree of importance of consuming products rich in beneficial nutritional intakes for health worldwide in 2014 [Graph], Nielsen, October 3, 2014. [Online]. Available: /statistics/1638980/importance-consumption-fiber-protein-enriched-foods-in-the-world/