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Consumers spending intent for the holidays in the United States in 2025, by product category

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Source

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Release date

December 2025

Region

United States

Survey time period

August 2025

Number of respondents

4,013 respondents

Supplementary notes

Survey question: Which categories do you plan to spend the most on for the 2025 holiday shopping season?

Citation formats

Shoppers spending plan for the holidays in the U.S. 2025, by product category

Published by
Bruna Rocco,
Jan 19, 2026

A survey conducted in the U.S. in 2025 checked consumers preferences for spending categories when buying for the holiday season. Gift cards took the first position, with around ** percent of respondents choosing so. Groceries and apparel followed with ** and ** percent, respectively. 

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