In 2024, around ** percent of Gen Z consumers in the United States shared that two leading factors that made a brand seem cooler to them were sponsored events and exclusive content, such as behind-the-scenes videos and tutorials. About ** said that a brand would appeal to them more when challenging social norms and representing gender nonconforming and/or disabled individuals.
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Vogue Business. (March 7, 2024). Factors which make a brand seem cool to Gen Z in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1612052/what-makes-a-brand-cool-to-gen-z-in-the-us/
Vogue Business. "Factors which make a brand seem cool to Gen Z in the United States in 2024." Chart. March 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1612052/what-makes-a-brand-cool-to-gen-z-in-the-us/
Vogue Business. (2024). Factors which make a brand seem cool to Gen Z in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1612052/what-makes-a-brand-cool-to-gen-z-in-the-us/
Vogue Business. "Factors Which Make a Brand Seem Cool to Gen Z in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Mar 2024, /statistics/1612052/what-makes-a-brand-cool-to-gen-z-in-the-us/
Vogue Business, Factors which make a brand seem cool to Gen Z in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612052/what-makes-a-brand-cool-to-gen-z-in-the-us/ (last visited August 01, 2026)
Factors which make a brand seem cool to Gen Z in the United States in 2024 [Graph], Vogue Business, March 7, 2024. [Online]. Available: /statistics/1612052/what-makes-a-brand-cool-to-gen-z-in-the-us/
