In 2024, nearly **** of Gen Z consumers in the United States shared that a leading factor that discourages them from making a purchase is not being able to find independent information about a given brand or product. Just over a ** of the surveyed said that they wouldn't purchase a product if they haven't heard of it or the brand before.
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Vogue Business. (March 7, 2024). Discouraging factors when making a purchase among Gen Z in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1612041/what-discourages-gen-z-from-shopping/
Vogue Business. "Discouraging factors when making a purchase among Gen Z in the United States in 2024." Chart. March 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1612041/what-discourages-gen-z-from-shopping/
Vogue Business. (2024). Discouraging factors when making a purchase among Gen Z in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1612041/what-discourages-gen-z-from-shopping/
Vogue Business. "Discouraging Factors When Making a Purchase among Gen Z in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Mar 2024, /statistics/1612041/what-discourages-gen-z-from-shopping/
Vogue Business, Discouraging factors when making a purchase among Gen Z in the United States in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1612041/what-discourages-gen-z-from-shopping/ (last visited July 29, 2026)
Discouraging factors when making a purchase among Gen Z in the United States in 2024 [Graph], Vogue Business, March 7, 2024. [Online]. Available: /statistics/1612041/what-discourages-gen-z-from-shopping/
