According to a survey conducted among marketing professionals worldwide in ***, ** percent of respondents stated they planned a ** percent or more budget increase in connected TV (CTV) advertising spending in the following year. This marked a **** percent increase from the share of respondents who had said the same a year before.
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Nielsen. (April 26, 2023). Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/
Nielsen. "Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023." Chart. April 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/
Nielsen. (2023). Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/
Nielsen. "Expected Budget Increase in Connected Tv (Ctv) Ad Spend Worldwide in 2022 and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Apr 2023, /statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/
Nielsen, Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023 ÌÇÐÄÆƽâ°æ, /statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/ (last visited July 23, 2026)
Expected budget increase in connected TV (CTV) ad spend worldwide in 2022 and 2023 [Graph], Nielsen, April 26, 2023. [Online]. Available: /statistics/1385672/expected-budget-increase-connected-tv-ad-spend-worldwide/
