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Sources of connected TV (CV) advertising budgets in the United States as of December 2021

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Sources

Release date

December 2021

Region

North America

Survey time period

as of December 7, 2021

Number of respondents

123 respondents

Special properties

among brand and agency executives

Supplementary notes

Multiple answers were permitted.

Citation formats

Sources of CTV ad budgets in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 17, 2022
During a survey published in December 2021 among brand and agency executives in the United States, ** percent of respondents said they shifted their marketing spending away from linear TV advertising so as to back their connected TV (CTV) strategy. Little over four out of 10 respondents said they were shifting their marketing budgets away from social media towards CTV, while ** percent said they were moving budgets away from web display advertising.
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