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Leading industries advertising on YouTube.com in Latin America in 2023, by estimated ad spend share

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Source

Release date

March 2024

Region

Latin America and the Caribbean

Survey time period

2023

Special properties

estimates; including mobile and desktop devices

Supplementary notes

Including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (despite it being an unincorporated territory of the United States).

The date of release is the date of access.

Citation formats

Top sectors advertising on YouTube in Latin America 2023, by estimated ad spend share

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 26, 2024
In 2023, the software and apps segment accounted for an estimated **** percent of the advertising spending on YouTube.com across ** Latin American markets. Online stores followed with a share of approximately *** percent, while telecommunications companies rounded up the top three with a share of two percent.
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Statistics on " YouTube in Latin America "

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Overview

5

Benchmark

5

Performance

6

Brand awareness

6

Searches

6

Most viewed channels

7

Most subscribed channels

7

Advertising

7

Spotlight: Music

6

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Topics

YouTube in Latin AmericaSocial media usage in MexicoSocial media usage in Latin AmericaSocial media usage in BrazilGoogle
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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