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All-time most expensive Super Bowl ads as of February 2025 (in million U.S. dollars)

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Sources

Release date

February 2025

Region

United States

Survey time period

as of January 11, 2025

Special properties

original cost

Citation formats

All-time most expensive Super Bowl ads as of 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 23, 2026

As of early 2025, Amazon's "Mind Reader" 2022 ad ranked as the most expensive Super Bowl commercial ever, with a cost of approximately U.S. dollars. Cadillac's "ScissorHandsFree" and General Motors' "No Way Norway", both aired in 2021, tied for second place with a -dollar cost.

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Super Bowl advertising in the U.S.
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