Over the considered period, advertising investments in Portugal were particularly high in the case of television, especially during 2024, when advertising investment almost reached **** billion euros. Investment volumes in the press started following a decreasing trend in 2016, from almost *** million euros, falling to million euros by 2024. Online advertising investments increased until 2021, when they reached over *** billion euros. However, in 2024 they had an investment of million euros.
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OberCom. (September 1, 2025). Advertising investment in Portugal from 2002 to 2024, by medium (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1385515/portugal-advertising-investment-by-medium/
OberCom. "Advertising investment in Portugal from 2002 to 2024, by medium (in million euros)." Chart. September 1, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1385515/portugal-advertising-investment-by-medium/
OberCom. (2025). Advertising investment in Portugal from 2002 to 2024, by medium (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1385515/portugal-advertising-investment-by-medium/
OberCom. "Advertising Investment in Portugal from 2002 to 2024, by Medium (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Sep 2025, /statistics/1385515/portugal-advertising-investment-by-medium/
OberCom, Advertising investment in Portugal from 2002 to 2024, by medium (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/1385515/portugal-advertising-investment-by-medium/ (last visited July 29, 2026)
Advertising investment in Portugal from 2002 to 2024, by medium (in million euros) [Graph], OberCom, September 1, 2025. [Online]. Available: /statistics/1385515/portugal-advertising-investment-by-medium/