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Influencer advertising reach in Portugal from 2017 to 2029, by platform (in 1,000 users)

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Influencer advertising reach in Portugal 2017-2029, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 14, 2025

In Portugal, influencer advertising reached more than * people via Facebook in 2024. From this year onwards, Facebook influencer ads are expected to grow in public, being that, in 2029, this social media platform may reach ** users.

Instagram is expected to reach * users with its influencer advertising in 2025. This value will also increase until 2029, when Instagram is forecast to reach * users.

Reddit is expected to moderately increase the share of users reached by influencer advertising, but it is TikTok that has demonstrated the fastest increasing tendency in the number of those exposed to influencer ads, rising from ** users in 2019, to over * users in 2029.

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Statistics on " Advertising in Portugal "

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Other statistics that may interest you Advertising in Portugal

Overview

6

Traditional media

4

Digital media

6

Advertising and enterprises

4

Advertising companies

5

Leading players

6

Media conglomerates

8

Consumer perception

5

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Topics

Advertising in PortugalAdvertising in EuropeDigital advertising in EuropeTelevision advertising in the U.S.Advertising in Spain
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