Primary strategy to maintain targeting effectiveness amidst spreading of privacy laws and a continued loss of persistent user identifiers among advertisers in the United States as of November 2024
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Share of respondents
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During a 2024 survey, ** percent of responding advertisers from the United States stated that contextual advertising was their primary strategy to maintain targeting effectiveness amidst spreading of privacy laws and a continued loss of persistent user identifiers. Nearly equally many said they opted for first-party data in this context.Â
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eMarketer. (February 24, 2025). Primary strategy to maintain targeting effectiveness amidst spreading of privacy laws and a continued loss of persistent user identifiers among advertisers in the United States as of November 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1611806/strategies-ad-targeting-affectiveness-usa/
eMarketer. "Primary strategy to maintain targeting effectiveness amidst spreading of privacy laws and a continued loss of persistent user identifiers among advertisers in the United States as of November 2024." Chart. February 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1611806/strategies-ad-targeting-affectiveness-usa/
eMarketer. (2025). Primary strategy to maintain targeting effectiveness amidst spreading of privacy laws and a continued loss of persistent user identifiers among advertisers in the United States as of November 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1611806/strategies-ad-targeting-affectiveness-usa/
eMarketer. "Primary Strategy to Maintain Targeting Effectiveness amidst Spreading of Privacy Laws and a Continued Loss of Persistent User Identifiers among Advertisers in The United States as of November 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Feb 2025, /statistics/1611806/strategies-ad-targeting-affectiveness-usa/
eMarketer, Primary strategy to maintain targeting effectiveness amidst spreading of privacy laws and a continued loss of persistent user identifiers among advertisers in the United States as of November 2024 ÌÇÐÄÆƽâ°æ, /statistics/1611806/strategies-ad-targeting-affectiveness-usa/ (last visited July 23, 2026)
Primary strategy to maintain targeting effectiveness amidst spreading of privacy laws and a continued loss of persistent user identifiers among advertisers in the United States as of November 2024 [Graph], eMarketer, February 24, 2025. [Online]. Available: /statistics/1611806/strategies-ad-targeting-affectiveness-usa/
