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Customer experience challenges in the online B2B buying process worldwide 2021

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Sources

Release date

November 2021

Region

Worldwide

Survey time period

August 2021

Number of respondents

1,200 B2B buyers

Method of interview

Online survey

Supplementary notes

Survey conducted across the following countries: U.S., Germany, UK, Ireland, Spain, Netherlands, Mexico, and Belgium
To the question:"What customer experience challenges are you still seeing in the online B2B buying process?"

Citation formats

Customer experience challenges in the online B2B buying process 2021

Published by
Yihan Ma,
Jan 12, 2022
More than **** in *** business-to-business (B2B) buyers somehow struggled with delivery and tracking of their online orders, a 2021 survey revealed. Another ** percent believed that the relationship with suppliers was the biggest challenge when buying on the internet. Meanwhile, ** percent of buyers surveyed felt that the visibility of product features was a critical aspect of the online purchase process.
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B2B e-commerce in EuropeB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin AmericaSoftware as a Service (SaaS)
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