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Likelihood of quitting a brand due to lacking customer experience (CX) personalization in the Asia-Pacific region in 2023, by country or territory

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Source

Release date

March 2023

Region

Asia, APAC

Survey time period

2023

Number of respondents

6,000 customers worldwide

Citation formats

Importance level of personalized customer experience APAC 2023, by country

Published by
F. Watty,
Sep 27, 2023
According to a March 2023 survey, ** percent of the respondents in Hong Kong stated that they would quit purchasing a brand due to a lack of personalized customer experience (CX). Across the Asia-Pacific region, CX was least important for Australian respondents, with just over half of them viewing it as crucial for their continued engagement with a brand.
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