| Characteristic | More than 6 times in the last 12 months | 3 to 6 times in the last 12 months | 1 to 3 times in the last 12 months | I watch livestream shopping events but do not shop | I neither watch nor shop through livestream shopping events |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
September 2024
More information
Region
Hong Kong
Survey time period
May 9 to 31, 2024
Number of respondents
2,892 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Percentages may not total 100 due to rounding.
This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 2,892 survey respondents, 1,770 were women and 1,122 were men. Furthermore, 230 respondents were between 16 and 24 years old, 749 were between 25 and 34 years old, 938 were between 35 and 44 years old, 524 were between 45 and 54 years old, and 451 were 55 years old or older.
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