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Frequency of purchasing through live commerce in Hong Kong as of May 2024

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Source

In cooperation with
Release date

September 2024

Region

Hong Kong

Survey time period

May 9 to 31, 2024

Number of respondents

2,892 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Percentages may not total 100 due to rounding.

This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "

Among a total of 2,892 survey respondents, 1,770 were women and 1,122 were men.

Citation formats

Frequency of shopping through live commerce in Hong Kong 2024

Published by
F. Watty,
Sep 25, 2024

According to a survey conducted by in May 2024 in Hong Kong, ten percent of respondents made more than *** purchases through live commerce in the past 12 months. Furthermore, ** percent reported watching livestream shopping events without making any purchases, while ** percent indicated that they neither watch nor shop through these events.

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