| Characteristic | More than 6 times in the last 12 months | 3 to 6 times in the last 12 months | 1 to 3 times in the last 12 months | I watch livestream shopping events but do not shop | I neither watch nor shop through livestream shopping events |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
September 2024
More information
Region
Taiwan
Survey time period
May 9 to 31, 2024
Number of respondents
11,146 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 11,146 survey respondents, 6,807 were women and 4,339 were men.
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