According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."
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Shoppers finding digital coupons on social media in the U.S. 2024, by age group
In the United States, online shoppers aged 45 to 54 were most often using TikTok to find digital coupons, with ** percent of respondents to a survey on digital couponing reporting so in 2024. Telegram was popular among respondents aged 18 to 34.
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Dontpayfull. (September 1, 2024). Share of shoppers finding digital coupons on select social media platforms in the United States as of 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1490659/us-digital-coupon-social-media-shoppers-age/
Dontpayfull. "Share of shoppers finding digital coupons on select social media platforms in the United States as of 2024, by age group." Chart. September 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1490659/us-digital-coupon-social-media-shoppers-age/
Dontpayfull. (2024). Share of shoppers finding digital coupons on select social media platforms in the United States as of 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1490659/us-digital-coupon-social-media-shoppers-age/
Dontpayfull. "Share of Shoppers Finding Digital Coupons on Select Social Media Platforms in The United States as of 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Sep 2024, /statistics/1490659/us-digital-coupon-social-media-shoppers-age/
Dontpayfull, Share of shoppers finding digital coupons on select social media platforms in the United States as of 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1490659/us-digital-coupon-social-media-shoppers-age/ (last visited July 29, 2026)
Share of shoppers finding digital coupons on select social media platforms in the United States as of 2024, by age group [Graph], Dontpayfull, September 1, 2024. [Online]. Available: /statistics/1490659/us-digital-coupon-social-media-shoppers-age/
