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Share of online shoppers using digital coupons in the United States as of 2024, by frequency

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Source

Release date

September 2024

Region

North America, United States

Survey time period

July 2024

Number of respondents

1,280 respondents

Age group

25-54 years

Method of interview

Online survey

Supplementary notes

According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."

Citation formats

Frequency of digital coupon usage in the U.S. 2024

Published by
F. Watty,
Jan 6, 2026

Over half of U.S. online shoppers used digital coupons occasionally, according to a 2024 survey on digital coupon usage. Additionally, ** percent of shoppers used a digital coupon almost every time they shopped online.

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Topics

Digital coupons and deals in the United StatesGrouponCoupon Market Trends in the United StatesRakutenDiscount grocery stores in the U.S.
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Access limited to Free Statistics. Premium Statistics are not included.
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