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Leading e-commerce websites-related inconveniences and dissatisfaction in Japan as of March 2024

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Sources

Release date

July 2024

Region

Japan

Survey time period

February 28 to March 1, 2024

Number of respondents

1,675 respondents

Age group

10-79 years

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Original question: "Please choose all aspects you felt were inconvenient or with which you were dissatisfied when using e-commerce sites."

Citation formats

Online shoppers' dissatisfaction with e-commerce sites in Japan 2024

Published by
F. Watty,
Sep 2, 2024

Aspects related to the user experience were the leading inconveniences Japanese online shoppers experienced with e-commerce websites. In a survey conducted in 2024 in Japan, over ** percent of respondents stated that the details of products or services were difficult to grasp. Difficulties with comparing products and handling returns or exchanges were in a close race for second place.

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