The product range of online marketplaces was the most important factor among digital shoppers in Japan, according to a survey conducted in March 2025. While over ** percent of respondents named the product assortment an important factor, sales events-related aspects showed a significantly lower importance.
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Knowledge Box. (May 13, 2025). Most important factors in choosing online marketplaces in Japan as of March 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1623635/japan-factors-choose-online-marketplace/
Knowledge Box. "Most important factors in choosing online marketplaces in Japan as of March 2025." Chart. May 13, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1623635/japan-factors-choose-online-marketplace/
Knowledge Box. (2025). Most important factors in choosing online marketplaces in Japan as of March 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1623635/japan-factors-choose-online-marketplace/
Knowledge Box. "Most Important Factors in Choosing Online Marketplaces in Japan as of March 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 May 2025, /statistics/1623635/japan-factors-choose-online-marketplace/
Knowledge Box, Most important factors in choosing online marketplaces in Japan as of March 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1623635/japan-factors-choose-online-marketplace/ (last visited July 31, 2026)
Most important factors in choosing online marketplaces in Japan as of March 2025 [Graph], Knowledge Box, May 13, 2025. [Online]. Available: /statistics/1623635/japan-factors-choose-online-marketplace/