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Frequency of purchases from overseas online retailers among consumers in the Asia-Pacific region in 2025, by selected country

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Source

Release date

June 2025

Region

Asia, APAC

Survey time period

February to March 2025

Number of respondents

5,000 respondents

Special properties

respondents who made at least one online purchase within three months prior to the survey

Supplementary notes

Figures may not add up to 100 due to rounding.

The survey was conducted across the 24 following countries:

  • Argentina, Australia, Austria, Brazil, Canada, China, the Czech Republic, France, Germany, India, Italy, Malaysia, Morocco, the Netherlands, Nigeria, Poland, South Africa, Spain, Sweden, Thailand, Turkey, the United Arab Emirates, the United Kingdom, and the United States.

Respondent count: 1,000 respondents for each market.

Citation formats

Frequency of cross-border online purchases APAC 2025, by country

Published by
F. Watty,
Jul 30, 2025

According to a survey conducted in 2025, about ** percent of respondents in Thailand reported shopping from online retailers based in other countries at least once a month or more. In comparison, around ** percent of respondents in Australia stated they purchased from overseas online retailers a few times a year.

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Statistics on " E-commerce in the Asia-Pacific region "

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Overview

5

Leading market players

5

Online spending

3

E-commerce payments

5

Shopping behavior

8

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Topics

E-commerce in the Asia-Pacific regionE-commerce worldwideE-Commerce in ChinaE-commerce in South KoreaE-commerce in Japan
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