Original question: "If you have ever looked at online marketplaces like Amazon and Rakuten Ichiba or official brand stores (company's online store) for purposes apart from making a purchase, please choose the corresponding reasons."
Citation formats
Reasons to visit e-commerce sites without a purchase intention in Japan 2024
Over ** percent of Japanese shoppers would visit e-commerce websites without having the intention to make a purchase, according to a survey conducted between February and March in 2024. Looking up products' information was the leading reason for which an online store was visited without the intention to place an order, named by **** percent of respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
PR Times. (July 17, 2024). Leading reasons to visit e-commerce websites without the intention of making a purchase in Japan as of March 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/
PR Times. "Leading reasons to visit e-commerce websites without the intention of making a purchase in Japan as of March 2024." Chart. July 17, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/
PR Times. (2024). Leading reasons to visit e-commerce websites without the intention of making a purchase in Japan as of March 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/
PR Times. "Leading Reasons to Visit E-commerce Websites without The Intention of Making a Purchase in Japan as of March 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Jul 2024, /statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/
PR Times, Leading reasons to visit e-commerce websites without the intention of making a purchase in Japan as of March 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/ (last visited July 23, 2026)
Leading reasons to visit e-commerce websites without the intention of making a purchase in Japan as of March 2024 [Graph], PR Times, July 17, 2024. [Online]. Available: /statistics/1489748/japan-reason-visit-online-store-without-purchase-intention/