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Frequency of senior consumers shopping online in Japan as of February 2025

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Source

Release date

October 2025

Region

Japan

Survey time period

January to February 2025

Number of respondents

1,300 respondents

Age group

60-84 years

Special properties

home visit surveys

Method of interview

Questionnaire

Citation formats

Frequency of elderly consumers shopping online in Japan 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 25, 2025

The majority of senior consumers in Japan rarely shopped online, as revealed in a survey conducted in January to February 2025. Only ** percent of respondents stated that they ordered online at least once a month, whereas the majority reported using such services rarely.

The survey revealed that consumers aged 60 to 84 years shopped more frequently at physical retail stores.

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Statistics on " Senior consumers in Japan "

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Overview

5

Financial situation

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Media usage

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Daily consumption

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Online shopping

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Spending habits

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Topics

Senior consumers in JapanDemographics of JapanLong-term care in JapanFertility decline in JapanShopping behavior in Japan
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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