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Share of mobile phone owners shopping online on personal computers in Japan from 2015 to 2024

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Source

Release date

November 2024

Region

Japan

Survey time period

2015 to 2024

Age group

15-79 years

Special properties

purchases made on websites

Method of interview

Online survey

Supplementary notes

Figures are based on annual surveys. The sample size of each iteration was as follows:
2015: n=2,420
2016: n=2,541
2017: n=2,556
2018: n=5,085
2019: n=6,136
2020: n=6,362
2021: n=8,249
2022: n=7,050
2023: n=6,423
2024: n=6,440

Citation formats

Share of mobile users shopping online on PCs in Japan 2015-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 11, 2025

Over ** percent of mobile users in Japan used PCs to shop online in 2024, reaching the lowest share in the last decade. The share declined steadily and fell below the share of shoppers making purchases on mobile devices in 2020.

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Statistics on " Online shopping behavior in Japan "

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Overview

5

Online payment

4

Platform usage

5

Device usage

4

Customer satisfaction

3

Shopping categories

5

Purchase decision

3

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Topics

Digital shopping behavior in JapanInternet usage in JapanE-commerce in JapanRakutenRetail trade in Japan
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