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Most used forms of mail-order shopping channels in Japan as of November 2024

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Sources

Release date

June 2025

Region

Japan

Survey time period

November 23 to 25, 2024

Number of respondents

4,822 respondents

Age group

20-69 years

Method of interview

Online panel

Supplementary notes

Original question: "Please choose all options you have used when making mail-order purchases, including e-commerce."

Multiple answers were allowed.

Citation formats

User ratio of mail-order shopping in Japan 2024, by channel type

Published by
Yihan Ma,
Sep 18, 2025

E-commerce was the most common form of mail-order shopping consumers in Japan used, according to a survey conducted in November 2024. Among online shopping platforms, large-scale marketplaces were the most popular type of service, with over ** percent of respondents having shopped on these platforms.

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