In 2023, around ** percent of households with a head aged 65 years and older in Japan shopped online. Although the penetration rate of online shopping in senior-headed households increased steadily since 2019, it remained below the average ratio across all households.
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e-Stat (Japan). (February 5, 2024). Share of senior-headed households shopping online in Japan from 2019 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1496227/japan-share-senior-housholds-shop-online/
e-Stat (Japan). "Share of senior-headed households shopping online in Japan from 2019 to 2023." Chart. February 5, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1496227/japan-share-senior-housholds-shop-online/
e-Stat (Japan). (2024). Share of senior-headed households shopping online in Japan from 2019 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1496227/japan-share-senior-housholds-shop-online/
e-Stat (Japan). "Share of Senior-headed Households Shopping Online in Japan from 2019 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Feb 2024, /statistics/1496227/japan-share-senior-housholds-shop-online/
e-Stat (Japan), Share of senior-headed households shopping online in Japan from 2019 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1496227/japan-share-senior-housholds-shop-online/ (last visited July 30, 2026)
Share of senior-headed households shopping online in Japan from 2019 to 2023 [Graph], e-Stat (Japan), February 5, 2024. [Online]. Available: /statistics/1496227/japan-share-senior-housholds-shop-online/